Why I Don’t Really Care How Many “Likes” I Get

In a world of metrics and data and inflated senses of self, many companies (and individuals for that matter) are obsessed with their social media acceptance. I once overheard a conversation where one of the parties said, “If I don’t get at least 20 “Likes” on a photo I post on Instagram, I take it down.” I […]

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Password Security: What Do You Use?

How does your organization manage passwords? The answer varies for colleagues and organizations. Password security and management is something that is often overlooked and many organizations fail to properly manage at all. What do you use? When we asked colleagues how they manage passwords, we got an interesting array of answers. Oh, I don’t store […]

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3 Ways to Win at Social Content Marketing

It is certainly no secret that on Facebook and other social channels, the more viral a nonprofit’s content, the more likely it is to be seen by a wider audience of potential supporters. This is why most organizations focus so much time creating content that will drive people to interact with it, whether that means […]

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15 Most Popular Posts to Help You in ’15

The 15 most popular posts on Third Sector Today during 2014 provide a mirror for our nonprofit readers. As you revisit these stories–or read them for the first time–you’ll follow some of top interests of those working your sector. Fundraising and Managing are always top TST sections for readers. Posts that surfaced as “most read” during […]

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Trends Dominating in 2015

Snapchat Discover: The Next Wave of Mobile Storytelling

Two trends collide: Mobile + Storytelling Introducing: Snapchat Discover. Probably one of the best things to ever happen to Snapchat and one of the coolest things to happen to mobile media in quite some time. This new update released during #Snowpocalypse2015, so I had plenty of time to play around with it and learn about […]

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Best Tips on Growing Email Lists via Offline Efforts

We’re pleased to have Emily Goodstein, Online Media Strategist, share her best tips on growing your email lists via offline efforts, in this podcast. Developing your nonprofit’s email list is crucial.  Even if your organization finds many donors are direct mail only, research has found that those constituents who are contacted through multiple channels tend to give more–so, […]

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Nonprofit Social Media Help

Nonprofit Social Media Help: Linkedin Tools

In today’s podcast, “LinkedIn Evangelist”, Maria Semple tells us why this social media channel is indispensible to nonprofits. As principal of The Prospect Finder, she regularly helps nonprofits and small businesses understand how to use Linkedin tools to increase visibility and gain valuable connections. What Linkedin Tools? Do you think Linkedin is just for posting resumes? […]

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Fundraising Top Tips: Appealing to Millennials

Whether you’re in the throes of end of year appeals– or plannig next year’s development strategy– we hope the latest podcast from Emily Goodstein, D.C.-based online media strategist and our millennial marketing maven will be helpful. Fundraising Top Tips Is your organization looking for ways to increase the number of its millennial constituents? Or maybe you’re trying to find a […]

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Media to the Max: Making the Most of YouTube

YouTube has come a long way since its creation by three young inventors–Steve Chen, Chad Hurley, and Jawed Karim–working at PayPal in 2005. Google has grown the video-sharing platform into a cultural phenomenon and a potential powerhouse for nonprofits. In July 2013, Nonprofit Tech for Good curated a list of five organizations using YouTube’s infrastructure […]

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