10 Things to Avoid When Saying Thank You

Claire Axelrad, J.D., CFRE

Top 10 Things to Avoid When Thanking Donors

  1. Waiting too long
  2. Misspellings
  3. Incorrect titles
  4. Boring openers
  5. Failing to mention a specific donor request
  6. Not mentioning the impact of their donations
  7. Missing an opportunity to add value
  8. Not including a contact person for your organization
  9. Sounding like another Ask
  10. Forgetting to link back to the appeal

This is a very short cheat sheet for you to keep by your desk when writing Thank You notes to your donors.  For the full description and a treasure chest of other tips and case studies, visit Claire’s site

About: Claire Axelrad, J.D., CFRE, brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals, Claire teaches the CFRE course that certifies professional fundraisers, is a presenter for 4GOOD Nonprofit Webinars, a regular contributor on nonprofit social media to Maximize Social Business and was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine. Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions.