Author Archives: Jamey Heinze

Partner Post

What’s in a Name? Defining Donors, Members and Subscribers

Posted on July 6, 2015 by | No comments
nonprofit email marketing

This post was originally published on CDS Global’s blog By now we all know that you say tomato and I say to-mah-to, and we’ve agreed to disagree over potatoes and po-tah-toes, but if you work in a nonprofit with diverse revenue sources, you might struggle with defining your constituent groups. Are they members? Subscribers? Donors? […]

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Nonprofit Partner Post

Bragging as a Marketing Technique

Posted on November 11, 2014 by | No comments
marketing techniques

  Jamey Heinze, Chief Marketing Officer at CDS Global, recently spoke at the 2014 Bridge to Integrated Marketing & Fundraising Conference on the topic of how nonprofits can utilize certain marketing techniques more effectively than for-profits can. The full discussion can be found in a brand new white paper: “The Nonprofit vs. For-Profit Marketing Approach: […]

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Nonprofit Partner Post

Nonprofits and Data: You Can’t Know Too Much

Posted on October 30, 2014 by | 2 comments
Online Giving is Up

Jamey Heinze, Chief Marketing Officer at CDS Global, recently spoke at the 2014 Bridge to Integrated Marketing & Fundraising Conference on the topic of how nonprofits can utilize certain marketing techniques more effectively than for-profits can. The full discussion can be found in a brand new white paper: “The Nonprofit vs. For-Profit Marketing Approach: Ten […]

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