Top Trends in Nonprofit Communications

The Nonprofit Communications Trends Report has become the annual “go to” source for what’s happening in the world of nonprofit communications and fundraising.  It all starts with Nonprofit Marketing Guide’s annual Trends Survey, open now for 2016 until Monday, November 30.  See the results from the 2015 study in the infographic, below In this year’s survey, […]



Research on Check Out Campaigns: Attitudes and Effectiveness

If you’ve been through a check out lane in the US in the past couple of years, you have probably been asked if you’d like to donate to some cause or other. And you may have noticed, that the frequency and the locations of these have increased. All for very good reason: Check Out Campaigns have been […]


300 Fundraisers Walk Into a Room in New Jersey…

The theme of this year’s Conference on Philanthropy, the New Jersey Chapter of AFP’s annual conference was “What’s Your Story? Tell a compelling story. Engage your donors. Raise More Money”   Clearly, fundraisers have stories to tell, but might need help in finding those stories and finding the right way to frame them.  The event […]


Partner Post

A Little Giving Tuesday Help from our Friends

Maybe you are exploring potential opportunties for leveraging Giving Tuesday for the first time or maybe you’re in search of advice on how to fine tune your organization’s approach this year. Our friends at DonorPerfect have some Giving Tuesday help to share. One thing that is certain: the popularity of this day of giving has been increasing steadily […]


Pew Study on Teens and Social Media

  The 2015 Pew study on Teens, Social Media and Technology Overview proved our expectations about Facebook’s dominance in social media. Other demographic results were also expected in regards to age and gender, but some interesting economic and ethnic disparities came to light.   With the rise of the smartphone, more teenagers (13-17 years) than […]



Why #GivingTuesday is Mediumly Important

Controversial, I know.   Let’s start with the basics: #GivingTuesday is the Tuesday after Thanksgiving, Black Friday and Cyber Monday.  It is a great way to include nonprofit giving in the post Thanksgiving consumerist rush. This year, it falls on December 1. #GivingTuesday is an important part of any nonprofit’s end of year fundraising strategy… […]


Survey Finds Reporting on Outcomes Made Difficult for Most Nonprofits

There are plenty of technological solutions for the nonprofit professional and organization. “Technology” can connect us all very quickly and easily in a variety of forms: smartphones, social media, and “the cloud.”  But “leveraging technology effectively” is different. It requires a determination, at the onset, of what you will need and expect the technology to do. Sure, effective storytelling […]