Findings from The 2015 Millennial Impact Report, released today, provides us with some useful insight into the minds of this sizable demographic which will become tomorrow’s leaders and donors. In addition to summarizing some of the biggest takeaways, this post shares some suggestions on 4 ways your nonprofit can better engage Millennials with your cause.
Learn which findings can most help your nonprofit, directly from The Millennial Impact Project’s Derrick Feldmann, our special guest in this webinar.
The purpose of the Millennial Impact Report is to help employers increase their employee engagement and understand the relationships that drive participation in the workplace; build corporate cultures that fully leverage cause work and corporate responsibility; recruit talented, passionate employees; and drive employee happiness at work through cause involvement. So, how can nonprofits can find this useful? It gives a deeper dive into those characteristics of Millennials to help better understand how your organization can connect more genuinely and authentically–to build long lasting relationships.
And, if you can help your corporate partners (or potential partners) to improve upon their recruitment and employee engagement, you are making strides toward increasing the value and meaning of your relationship with them.
Here are just a few key takeaways from the report, giving a little look into the ways that Millennials participate in charitable giving.
- 84% of Millennials donated to a cause in 2014.
- 34% donated $1-$100;
- 78% who did not donate through their employer, did donate to a cause on their own;
- 69% said donation match by employer would incentivize them to give.
How do they give? Of those who donated through a company sponsored initiative, 30% donated through an online platform; 28% by check/cash onsite; 11% had donation deducted from paycheck.
- 70% spent at least 1 hour volunteering; 37% volunteered up to 10 hours
- More likely to participate in skills-based roles
- More likely attracted to company-wide Day of Service.
- Nearly half (46%) are likely to donate to a cause when asked by a co-worker, versus, 27% if asked by supervisor or 21% if asked by a top executive at their company
- 65% were likely to volunteer if other co-workers did, versus 44% if their supervisor did
According to the findings, Millennials, the next generation of employees and leaders expect cause involvement at their workplace. Employers can leverage the passions of their Millennials to cultivate a movement toward social good.
Here are 4 ways to help your corporate partners by providing them with the tools they need to make supporting your organization easier (and more fun!). Don’t forget, by helping your corporate partners with their employee engagement, you are deepening the relationship with them, too!
Competition & Incentives – Recognition and prizes (maybe a day off of work!) go a long way to motivate. Provide some specific ideas for them to use.
Day of Service: Episodic, short stints are more appealing — as are skills-based opportunities. Talk with your partner to determine how and when you can create a day and/or a specific volunteer role for that graphic designer or coder! This post shares some other ways to get creative.
Matching programs: Yep–more surveyed said they would give more if the employer matched their donations! It all adds up. Here’s a recent post of ours with some info on how they work and how your organization can take advantage of this.
Examples Millennials want to know that their contributions are making a difference. Be prepared to follow up with them to provide specific examples of how their time and/or money helped a beneficiary of your cause to provide that positive reinforcement.
Learn which findings can most help your nonprofit, directly from Derrick Feldmann, our special guest in this webinar.
For more information about Achieve and the Millennial Impact Report, go to: