Posts In Category: Marketing

10 Experts on Using Real-Time Marketing and Memes for Cause Awareness

Posted on August 17, 2015 by | 1 comment
third Sector Today

Unless you’ve spent the past couple of weeks away on a deserted island (make that a deserted island without internet access!), you have likely seen the “Straight Outta __” meme pop up in your social media newsfeed.  It began as a promotion of the N.W.A. biopic “Straight Outta Compton” and, such as it is with those lovely little […]

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Partner Post

What’s in a Name? Defining Donors, Members and Subscribers

Posted on July 6, 2015 by | No comments
nonprofit email marketing

This post was originally published on CDS Global’s blog By now we all know that you say tomato and I say to-mah-to, and we’ve agreed to disagree over potatoes and po-tah-toes, but if you work in a nonprofit with diverse revenue sources, you might struggle with defining your constituent groups. Are they members? Subscribers? Donors? […]

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Partner Post

2 Smart Ways to Step Up Your Email Strategy

Posted on July 6, 2015 by | 1 comment
boost email strategy

Did you know that the average person receives 76 email messages per day? If you manage email communications for your organization that means seventy-five other causes/notifications/invitations/Groupon deals/sales pitches/you name it that are competing with you for the “open”. Standing out in this sea of messages is a big challenge for nonprofits. But don’t give up […]

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Boosting Your Social Media

Posted on July 2, 2015 by | No comments
tips to boost social media

Is your organization getting enough “likes”, shares, and comments? Would you like to see better results from your social media efforts? Take time to explore new ways to boost your social media presence and maximize engagement with your supporters. First and foremost, be sure to have a social media strategy. If you don’t have one, […]

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Partner Post

Grading the Presidential Candidates’ Online Donation Pages

Posted on June 21, 2015 by | No comments
presidential campaigns

We are still 19 months away from the 2016 presidential elections, but Republican and Democratic candidates are already jockeying for position in the hotly contested Primary season. With millions of dollars in funding, presidential campaign websites are great studies in online fundraising and marketing. Nonprofits and for profits alike can learn an enormous amount just […]

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#3STTNPEvents at TEDxLMU - The Best for Last

Posted on June 9, 2015 by | No comments
TEDxLMU

When planning an event, there are always struggles with who and what to combine for a perfect “winning” event. There is a precarious balance to finding presenters and entertainment who are both relevant and cohesive, while providing content that is varied enough to intrigue an audience. And on top of all that, you’ve got to […]

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Top 10 Checkout Donation Campaigns

Posted on May 28, 2015 by | 1 comment
top 10 checkout donation campaigns

Chances are, if you made a purchase at eBay, WalMart or McDonald’s in 2014, you were asked if you’d consider donating $1, or $5 or the change that would round up your sale amount to the next dollar. And many, many obliged. Those three topped the list of elite cause marketing programs at retail and restaurants which generated more than […]

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17 Expert Nonprofit Fundraising Tips

Posted on May 27, 2015 by | 1 comment

Need help with your nonprofit’s fundraising strategy and implementation? If you are reading this you already know you need to stay on top of the latest fundraising ideas, trends, and research in order to keep your organization moving forward. After all, the term “nonprofit” refers to a tax status, not a viable business model. Every organization requires […]

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