In the chapter, “Fundraising: Knowing When to Do What,” from the book Nonprofit Management 101, Andrea McManus shares these”Six Things I Wish I had Known at the Beginning of My Career”
- People give to people
- Much comes from the few
- Wealth is not always obvious nor is it necessarily interested in your cause
- It’s not about the money-it’s about building the relationship
- Fundraising is not a stand-alone activity
- Philanthropy is something to be proud of, and fundraising exists to enable philanthropy
This video goes a long way with some humor to demonstrate points 1 and 4. In other words: Don’t be “That Guy!”