The FEP (Fundraising Effectiveness Project) has been since 2006 to collect aggregate data on donor giving. They have discovered that for every 100 donors gained, nonprofits are losing 102. This is a bad statistic, since these donors have already shown support for these nonprofits. As this graphic reveals, in 2013 nonprofits in the study reported […]
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Solving Donor Retention with Monthly Giving
