Here’s the inspiring story of just one nonprofit that wouldn’t be able to manage without a corporate parter. Are you seeking funding from a for-profit? While you may be tempted to reach out to every corporation you can think of, here are some useful guidelines.
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Ever wanted to know what a potential for-profit partner is thinking when evaluating opportunities? I had the pleasure of meeting Christy Duncan Anderson at the Cause Marketing Forum in Chicago last spring. As the Executive Director of The Safeway Foundation, she has had the incredible experience of being able to work with and help numerous causes through effective partnering. Conversely, she has also witnessed attempts that inspired her to contribute the following list of pointers for nonprofits on How to Partner in hopes that it can be used as a guide to better direct causes looking for partners.
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