Delivering a talk is like learning to drive in midtown Manhattan. Watch people who do it and survive-like taxi drivers. You don’t have to like them, but they do get through the traffic. Why is it some people speak in front of groups with such ease and others falter? Are some people […]
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Need more time? Stop using words you don’t need. That should save you a few minutes initially and many cumulative hours of writing and editing over time. It’s really that easy. Strike that. It’s really easy. See? Like veteran higher education PR pro and former newsman Don Hale, you may learn a lot about bad […]
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When budgets are slashed, marketing is usually the first “overhead” area to be cut from a nonprofit’s budget. In good times, nonprofit marketing budgets may be only 2-3% of the overall budget for an organization while for-profit marketing budgets are usually about 10% of the full budget. An American Marketing Association report reviewed such nonprofit […]
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Once upon a time “ink” was the channel that could give your cause vast exposure. With so many media choices today, the road is a bit trickier. This can help your efforts.
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