Research on Check Out Campaigns: Attitudes and Effectiveness

If you’ve been through a check out lane in the US in the past couple of years, you have probably been asked if you’d like to donate to some cause or other. And you may have noticed, that the frequency and the locations of these have increased. All for very good reason: Check Out Campaigns have been […]



Why #GivingTuesday is Mediumly Important

Controversial, I know.   Let’s start with the basics: #GivingTuesday is the Tuesday after Thanksgiving, Black Friday and Cyber Monday.  It is a great way to include nonprofit giving in the post Thanksgiving consumerist rush. This year, it falls on December 1. #GivingTuesday is an important part of any nonprofit’s end of year fundraising strategy… […]


3 Excellent Examples of #GivingTuesday as #GratitudeTuesday

This post originally appeared on Clairification and is being shared here, with permission. Read on for 3 excellent, specific examples of #GivingTuesday used to express gratitude to your supporters. Did you participate in #GivingTuesday last year? I’m hoping it was a great success from your perspective, but what about your donor’s perspective? What did you do to […]


Most Popular Posts for Your Organization

  When you take time to read our Third Sector Today posts, you confirm that we must be doing something right. And we would be remiss if we didn’t occasionally recap popular posts you might have missed. Time to share some of our most read posts so far in 2015!   Fundraising   Always a […]


Partner Post

How Long Should Your Email Be?

This post was originally published on DonorPerfect’s blog. It is republished here with permission. In general, we found that less images and lines of text is more. Emails with about 20 lines of text and three or fewer images receive the highest click-through rate. Now, we’re going to explore if there are any takeaways to help […]


6 Reasons to Engage on #GivingTuesday

Summer is waning, but, admit it, the anticipation of autumn inspires. The new season signals new plans, tactics, and a calendar full of opportunities. And soon it will be shopping on “Black Friday” and/or avoiding stores by shopping online on Cyber Monday. We ask, then, why not engage on #GivingTuesday?   If #GivingTuesday is not on […]



Mobile Giving and Your Holiday Giving Campaign

I know! It’s beautiful outside and the lake/mountain/ocean/pool/garden is calling your name for the long holiday weekend.  But, the clever fundraiser knows NOW is the best time to get one’s Holiday Giving strategy together. Need more inspiration? Just think how you’ll be able to actually enjoy the holidays this year with a little work done now, while the office is […]



OPINION: Facebook Rolls Out a Donate Now Button for Nonprofits

Having the power of Facebook’s incredibly large audience can seem a benefit to a nonprofit looking for opportunities for greater reach. As Facebook rolls out a Donate Now button for nonprofits to use may seem like just the solution to additional funding many orgs could use.  Or is it?   What are your thoughts on Facebook’s Donate Button?  We […]