OPINION

OPINION: Facebook Rolls Out a Donate Now Button for Nonprofits

Having the power of Facebook’s incredibly large audience can seem a benefit to a nonprofit looking for opportunities for greater reach. As Facebook rolls out a Donate Now button for nonprofits to use may seem like just the solution to additional funding many orgs could use.  Or is it?   What are your thoughts on Facebook’s Donate Button?  We […]

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Nonprofit Partner Post

3 Questions about Apple Pay for Nonprofits

This post was originally published on RAZ Mobile’s blog- but we’ve been given permission to share it with you here:    Predictably, Apple’s announcement of Apple Pay has kicked off a lot of speculation around its impact for nonprofits. With a reported 300 million credit cards on file globally, Apple Pay is seen to represent a […]

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Nonprofit Partner Post

9 Considerations of Joining a Fundraising App

Think about these 9 things before joining a fundraising app. There’s no denying the mobile transformation of every sector of the nonprofit space. Your supporters have mobile phones and if you ask them to give through their phone 62% of millennials say they will–and yet 47% say the reason they haven’t given is they haven’t […]

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Nonprofit Partner Blog

Is it mobile-friendly or mobile-optimized?

There is a huge difference between “mobile-friendly” and “mobile-optimized” sites.  An easy-to-complete donation form experience allows users to give again–and hopefully become loyal, repeat donors, while a frustrating experience could lead them to never try again. Ever.   They’re the same right? Hardly. Do not adjust your smartphone. The images above are a side-by-side comparison […]

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Nonprofit Partner Blog

Three reasons for going mobile now that you may have missed

Nonprofits often ask me why mobile engagement and fundraising are important to nonprofits. Beyond data points like smartphone penetration in the US approaching 70% and that 91% of the time a person’s phone is within arm’s length, there are three data points that you may have missed.  And they’re extremely important. They should motivate your […]

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Nonprofit Partner Blog

Google’s Take on Mobile – And Why Your Nonprofit Should Care

Google has dominated the world of internet search for years and with growing popularity of mobile internet, they have re-tooled their SEO algorithm for mobile search. With nonprofits competing for attention, donations and engagement from consumers, it’s important for your organization to consider fully the advantages of going mobile.

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