Seth Godin, Internet Marketing Guru, shares his observations on the lifespan of “your” customers. In the case of this sector, let’s call those folks “your supporters”. His point is that they are never, truly, “yours”….rather, they are on borrowed time. Think about what it is that your organization doing to keep them with you longer? To share your cause with others? To be an advocate for your group? We’d love to hear your comments!