Feel like the latest changes to Facebook and its new advertising are leaving nonprofits behind?
ReadDoes the New Facebook “Like” Nonprofits?
Posts Tagged: marketing
Speaking Easy
Delivering a talk is like learning to drive in midtown Manhattan. Watch people who do it and survive-like taxi drivers. You don’t have to like them, but they do get through the traffic. Why is it some people speak in front of groups with such ease and others falter? Are some people […]
ReadHow to use YouTube to tell your nonprofit’s story
YouTube’s Nonprofit Program offers your organization an easy way to utilize the high engagement level of the video platform for sharing your story.
Read4 Easy Ways to Change the World
Ideas. An idea can spark a movement, solve a problem, or change the face of the world as we know it. Nancy Duarte, presentation guru and author, believes “if we communicate in a way that resonates, we can change the world.”
ReadBranding lessons…from a groundhog
The effectiveness of Phil and his brand offer good rules for nonprofits, especially as the scale of Phil’s resources would be more in line with a not-for-profit than a true business enterprise. Here are 7 rules of thumb—uh, paw—from Phil’s good example:
ReadKeep Calm and Use Memes
To meme, or not to meme? Internet memes are consistently trend across social media platforms like Facebook, Twitter, Tumblr, Instagram, and Reddit, to name a few. Non-profits have tapped into this goldmine of pop culture content to drive engagement and visibility. And what exactly is a meme? Merriam Webster defines meme (/ˈmiːm/; meme) […]
ReadJust do it: Ax Useless Words!
Need more time? Stop using words you don’t need. That should save you a few minutes initially and many cumulative hours of writing and editing over time. It’s really that easy. Strike that. It’s really easy. See? Like veteran higher education PR pro and former newsman Don Hale, you may learn a lot about bad […]
ReadLet’s Get Visual: Why Nonprofits Should Use Infographics
The instant gratification of the internet has shortened our attention spans. An interested donor who may not read your entire Annual Report might skim through and miss the most important details. They may stop reading altogether. Simplifying large quantities of data and knowledge into bite-sized chunks is key to engaging your audience.
ReadGive Marketing a Chance
When budgets are slashed, marketing is usually the first “overhead” area to be cut from a nonprofit’s budget. In good times, nonprofit marketing budgets may be only 2-3% of the overall budget for an organization while for-profit marketing budgets are usually about 10% of the full budget. An American Marketing Association report reviewed such nonprofit […]
Read#GivingTuesday Marketing
The Future of #GivingTuesday
Here are my gripes about poor marketing and how it might hurt the future of #GivingTuesday!
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