Nonprofit Partner Blog

Is it mobile-friendly or mobile-optimized?

There is a huge difference between “mobile-friendly” and “mobile-optimized” sites.  An easy-to-complete donation form experience allows users to give again-and hopefully become loyal, repeat donors, while a frustrating experience could lead them to never try again. Ever.   They’re the same right? Hardly. Do not adjust your smartphone. The images above are a side-by-side comparison […]

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Nonprofit Partner Blog

Google’s Take on Mobile - And Why Your Nonprofit Should Care

Google has dominated the world of internet search for years and with growing popularity of mobile internet, they have re-tooled their SEO algorithm for mobile search. With nonprofits competing for attention, donations and engagement from consumers, it’s important for your organization to consider fully the advantages of going mobile.

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