By Steve MacLaughlin, director of Blackbaud’s Idea Lab
In 2013, overall charitable giving in the United States was up 4.9% on a year-over-year basis and marked the largest year-over-year increase in charitable giving since the recession! This showed that the fundraising environment is continuing to improve for the vast majority of organizations. The continued increases in both overall and online giving are positive signs for the nonprofit sector. Investments made in people, process, and technology during the recession helped many organizations. Improving economic conditions, a robust stock market, and other factors all contributed to fundraising growth in 2013.
Check out the interactive infographic that highlights some of the most important findings and trends from the report and download the report to learn how your organization can drive donor behavior by shifting their fundraising strategies.
2013 CHARITABLE GIVING TRENDS
1. Overall charitable giving grew 4.9% in 2013, while online giving grew 13.5%.
2. Online giving accounted for 6.4% of all charitable giving in 2013.
3. Large organizations had the greatest increase in overall charitable giving in 2013, while small organizations had the greatest increase in online giving during 2013.
4. International affairs organizations had the greatest increase in overall charitable giving in 2013 (13.2%), while faith-based organizations had the greatest increase in online giving in 2013 (18.1%).
5. More than one-third (33.6%) of overall charitable giving happens in the last three months of the year, with the highest percentage (17.5%) coming in December.
About the author: Steve MacLaughlin, is director of Blackbaud’s Idea Lab