In the previous two Data Rot series posts, we discussed What is Data Rot?- And Why Should You Care? and Data Rot: How it Differs from Other Data Problems. Those articles provided organizations the information needed to determine what types of data problems are likely present in a database or CRM. Data rot is […]
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We discussed in the last data rot series post, What is Data Rot? – And Why You Should Care?, that data rot stems from the world changing around your database and your database not knowing about these changes. Aside from data rot issues, your database may be acting as a warehouse for a variety of […]
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What is Data Rot? Annually, 34 percent of Americans create a new email address, 18 percent of mobile and landline phone numbers change, 11 percent of mailing addresses change, 86 percent of women change their names when marrying, and one percent of people pass away. The majority of contact records in a database will become […]
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