Nonprofit Partner Blog

Data Rot Series Part III – Combating Data Rot

  In the previous two Data Rot series posts, we discussed What is Data Rot?- And Why Should You Care? and Data Rot: How it Differs from Other Data Problems. Those articles provided organizations the information needed to determine what types of data problems are likely present in a database or CRM. Data rot is […]

Read

Nonprofit Partner Blog

What is Data Rot?- And Why Should You Care?

What is Data Rot? Annually, 34 percent of Americans create a new email address, 18 percent of mobile and landline phone numbers change, 11 percent of mailing addresses change, 86 percent of women change their names when marrying, and one percent of people pass away. The majority of contact records in a database will become […]

Read