This post was originally published on DonorPerfect’s blog. It is republished here with permission. In general, we found that less images and lines of text is more. Emails with about 20 lines of text and three or fewer images receive the highest click-through rate. Now, we’re going to explore if there are any takeaways to help […]
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There are good reasons a candidate is on a job search. Sometimes job-seekers send off signals that remind you they might be passed over for promotion, burnt-out, or underpaid. As an interviewer you may extend “benefit of the doubt”, but you should heed red flags raised by candidates who may not be your best […]
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Summer is waning, but, admit it, the anticipation of autumn inspires. The new season signals new plans, tactics, and a calendar full of opportunities. And soon it will be shopping on “Black Friday” and/or avoiding stores by shopping online on Cyber Monday. We ask, then, why not engage on #GivingTuesday? If #GivingTuesday is not on […]
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Indiegogo recently kicked off a series of events, including informal discussions with local crowdfunded organizations and several informational workshops to launch Pittsburgh as one of its focus cities for 2015. I attended a workshop with Fygment Productions on how to practically devise plans for one’s own crowdfunding campaign. Active campaigners attended the event at a […]
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I know! It’s beautiful outside and the lake/mountain/ocean/pool/garden is calling your name for the long holiday weekend. But, the clever fundraiser knows NOW is the best time to get one’s Holiday Giving strategy together. Need more inspiration? Just think how you’ll be able to actually enjoy the holidays this year with a little work done now, while the office is […]
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The way your nonprofit conducts its business is important. With a limited budget and, too often, few resources, the hard work that you put in, even with smaller details, can make a big difference. But sometimes, it can feel a bit like you’re struggling to make a truly measurable impact - you want to do […]
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Most people are natural psychologists, wanting to understand what makes people tick, what motivates people: And nothing is more psychologically intriguing than a space that houses a hierarchy of strangers who have to prove their worth every day and seemingly get along for 40+ hours per week. No, I am not talking about The Bachelor; […]
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Unless you’ve spent the past couple of weeks away on a deserted island (make that a deserted island without internet access!), you have likely seen the “Straight Outta __” meme pop up in your social media newsfeed. It began as a promotion of the N.W.A. biopic “Straight Outta Compton” and, such as it is with those lovely little […]
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Last week when I got on Facebook, I saw an ad at the side of my timeline for a wedding website. After I cried a little at the fact that I am so far away from planning a wedding, I thought to myself, “Wow – that company really hasn’t narrowed down their audience very […]
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Over at DonorDrive, we’ve done a deep dive into our fundraising data and have come up with some stunning numbers about the swift adoption of giving by smartphone in peer-to-peer fundraising. Before we present the stats, let’s put mobile fundraising growth into perspective: Online sales grew 28% between 2012 and 2015 according to Forrester. Mobile […]
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