The Future is Mobile and the Future is Now: The Importance of Responsive Web Design

Young business man using a smartphone in an office setting

Millions of technology users are migrating away from desktop browsing to mobile devices, such as smart phones and tablets. Your nonprofit’s website is the hub and heart of the organization. It is a valuable resource to staff, donors, volunteers, and community members. Which is why it must perform. A bad website is just bad business.


Make sure your website is responsive to its users’ needs and offers a fluid and intuitive experience using Responsive Web Design. Simply put, it ensures content on a website changes formatting to best suit different devices. It just looks good on everything!


If your nonprofit has not made the move to a more responsive web design, take action now. Joshua Steimle of lists the reasons in Why Your Business Needs a Responsive Website Before 2014. The downside of waiting? More expense in the long run.


Steimle reports that five billion people will use mobile phones by 2017. “Making your website responsive is a small price to pay to reach all these people,” says Steimle.  The cost of making a site responsive depends on the purpose of the website and the status of the website’s current design.


Why does it matter? Steimle’s simple answer: “Because it’s better, and everyone else is doing it.” And it definitely benefits your organization now and in the future.


For more information on responsive design and its impact, read Why Your Business Needs a Responsive Website Before 2014.


And use the free Web Site Optimization Checklist from Donor Pro in Demystifying Responsive Web Design, featured on Third Sector Today in March 2014.