OPINION: Facebook Rolls Out a Donate Now Button for Nonprofits

Having the power of Facebook’s incredibly large audience can seem a benefit to a nonprofit looking for opportunities for greater reach. As Facebook rolls out a Donate Now button for nonprofits to use may seem like just the solution to additional funding many orgs could use.  Or is it?   What are your thoughts on Facebook’s Donate Button?  We […]


Top 10 Checkout Donation Campaigns

Chances are, if you made a purchase at eBay, WalMart or McDonald’s in 2014, you were asked if you’d consider donating $1, or $5 or the change that would round up your sale amount to the next dollar. And many, many obliged. Those three topped the list of elite cause marketing programs at retail and restaurants which generated more than […]


Study Reveals 5 Amazing Stats on Online Fundraising

This post was originally published on NTEN‘s site, and is being shared here with their permission: M+R and NTEN’s 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building. The data from the nonprofits we survey is big. So big, it couldn’t […]


Voices from the Third Sector

The Secret of Viral Social Media Campaigns?

Creating a successful social campaign is hard to do. Creating a viral social media campaign is one and a million, but it’s possible. I joined Social Media for Nonprofits at their first Leadership Salon panel to learn the secrets of success from the ALS Association’s #icebucketchallenge and the CleverGirlsCollection’s #batkid. The Ice Bucket Challenge generated […]


Meet Your Fundraising Goals?

We asked…and you told us. Readers of Third Sector Today and elsewhere gave their two cents’ worth earlier this year as participants in a survey from the Nonprofit Research Collaborative (NRC). Results just out show that 73% of responding charities in the U.S. and Canada met their fundraising goals for 2014. That is the best news […]


4 Ways to Win at Peer-to-Peer Fundraising

Peer-to-peer fundraising is in the midst of a significant transformation. Evolving online tools and new platforms are empowering those who care about our missions to support our work in new ways — and the result is a stunning and exciting explosion of creativity.   Each year, my organization — The Peer-to-Peer Professional Forum — conducts […]


Voices From the Third Sector

How to Totally Rock a Day of Giving!

A Day of Giving can be a boon to your nonprofit. And, according to experts, careful coordination and preplanning will go a long way to help you rock it!  This year’s Amplify Austin (#AmplifyATX ) brought in $7.7million in 24 hours- they totally rocked it. At last week’s Nonprofit Technology Conference held by NTEN in Austin, TX (#15NTC) I had the pleasure of  meeting […]


Nonprofit Cyber Security Breach at NCCS

A statement, published on The Nonprofit Quarterly‘s site yesterday, from Elizabeth Boris, Director, Center on Nonprofits and Philanthropy at the Urban Institute, announced the discovery that an unauthorized party accessed information of users of IRS Forms 990, 990-EZ, ePostcard (990-N), as well as Form 8868 for organizations in HI, MI, and NY.   The satement went on […]