For nonprofits big and small, mobile marketing has leveled the field when it comes to raising awareness and attracting and retaining donors, as well as rewarding them for their loyalty.
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Nonprofits often ask me why mobile engagement and fundraising are important to nonprofits. Beyond data points like smartphone penetration in the US approaching 70% and that 91% of the time a person’s phone is within arm’s length, there are three data points that you may have missed. And they’re extremely important. They should motivate your […]
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