Delivering a talk is like learning to drive in midtown Manhattan. Watch people who do it and survive-like taxi drivers. You don’t have to like them, but they do get through the traffic. Why is it some people speak in front of groups with such ease and others falter? Are some people […]
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Communicating to your supporters should be your number one priority. Communicating with your supporters and donors on a regular basis is one of the most important tasks organizations face. The even bigger task? Creating compelling content that is actually read. I went to school for magazine journalism. And while I’ve sold my soul to […]
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Many factors erode effective listening in nonprofit environments. Go ahead and list them: workload, multi-tasking, sharing office space with others, and lacking time for the kind of listening appropriate for our most important constituents. However, in the real world of nonprofits, listening to donors and those we serve is critical for fundraising, strategic planning, […]
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Need more time? Stop using words you don’t need. That should save you a few minutes initially and many cumulative hours of writing and editing over time. It’s really that easy. Strike that. It’s really easy. See? Like veteran higher education PR pro and former newsman Don Hale, you may learn a lot about bad […]
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The instant gratification of the internet has shortened our attention spans. An interested donor who may not read your entire Annual Report might skim through and miss the most important details. They may stop reading altogether. Simplifying large quantities of data and knowledge into bite-sized chunks is key to engaging your audience.
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This blog from Ronald McDonald House gets a shout out! for the following reasons: features useful information while staying within theme (recipe for soup = healthy dinner for family) ties in to an event the group recently held and links for more info includes a partner/ outside expert
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Surviving the Disaster According to the Wall Street Journal, the American Red Cross will be implementing new guidelines with regard to how they solicit for donations in the future. These will increase transparency and information to donors about the use of funds raised. Anyone who has been the victim of anything from a house fire […]
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3ST recently had a chance to speak with Jake Lloyd, DC SCORES Communications Manager, to learn more about the tips and tools he uses to keep this diverse audience of children, parents, stakeholders, schools, coaches engaged with his organization.
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7 tips to keep your social media, well, social. Here’s a good checklist for you to keep at your desk…and refer to especially when you receive comments on posts. Any others you’d like to share?
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ou know that the key to successful communication is to know your audience. What are their needs, wants, interests? A fundamental exercise when creating an offer to potential donors is to take an objective look at the message from their perspective. Put yourself in the shoes of your donor and evaluate the piece with this checklist handy
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