Online marketing and social media can be an incredibly efficient way to gain awareness of your cause and to engage supporters. The trick is to know how to best utilize it. Emily Goodstein, (on Twitter @EmilyGoodstein) D.C.-based Online Marketing and Social Media Strategist, has help for us all.  Take a listen to this podcast to hear her 5 favorite ways to amp up a nonprofit’s social media effort.

Key Takeaways:

Communicating with your supporters and donors with multiple touches through multiple channels results in greater giving.

Facebook: Focus on interactions rather than Likes

Twitter: Include current appeals, conferences, events in the Twitter Bio

Email: Ask donors for email addresses

Visual: Text overlay on pictures

Twitter: Use pictures

About the Author: Emily Goodstein is a D.C.-based Online Marketing and Social Media Strategist who loves helping nonprofits find creative ways to become more sustainable. Please follow her on Twitter @EmilyGoodstein

Want to learn more about Emily? Check out this post where she was interviewed about How to Make the List of the Best Nonprofits to Work For.

Please share your thoughts on these tips below, or Tweet us @3rdSectorToday