Controversial, I know. Let’s start with the basics: #GivingTuesday is the Tuesday after Thanksgiving, Black Friday and Cyber Monday. It is a great way to include nonprofit giving in the post Thanksgiving consumerist rush. This year, it falls on December 1. #GivingTuesday is an important part of any nonprofit’s end of year fundraising strategy… […]
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So what did Emily Goodstein, social media strategist and online marketing guru, learn at the most recent NTEN Nonprofit Technology Conference (aka, #15NTC) that made a real impression? Glad you asked! Emily shares the most significant takeaways in this podcast. Not to spoil it for you, but there are 4 major lessons that she’ll […]
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Case Study Example: Membership Forms How do you feel about the forms and documents that your organization uses? Sometimes the paper version of our online selves doesn’t mesh well when it comes to consistent branding or improving the completion rates to add new members. With a continually growing level of interest and talk about social media and […]
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Whether you’re in the throes of end of year appeals- or plannig next year’s development strategy- we hope the latest podcast from Emily Goodstein, D.C.-based online media strategist and our millennial marketing maven will be helpful. Fundraising Top Tips Is your organization looking for ways to increase the number of its millennial constituents? Or maybe you’re trying to find a […]
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The latest installment from online marketing strategist, Emily Goodstein, introduces the concept of a Social Media Super User Group. In this podcast she explains to us what the heck that actually is…and how to use it for good! Once you’ve assembled your SUPER GROUP, you will want to leverage it for all it’s worth. And […]
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It’s that “End of Year Fundraising Campaign” time! Have you been struggling with ways to better appeal to that growing donor base, the millennial? If so, you are on the right path, as you already realize that there are inherent differences in the ways to engage millennials in your end of year fundraising efforts versus […]
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Online marketing and social media can be incredibly effective tools for nonprofits. But the effectiveness can get derailed by some simple- and common- mistakes. Make sure that you’re not making any of these! Listen to Emily Goodstein address five very common online marketing and social media mistakes and advice on how to remedy them. For more advice from […]
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Online marketing and social media can be an incredibly efficient way to gain awareness of your cause and to engage supporters. The trick is to know how to best utilize it. Emily Goodstein, (on Twitter @EmilyGoodstein) D.C.-based Online Marketing and Social Media Strategist, has help for us all. Take a listen to this podcast to […]
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