The Marketing Buzz Words You Have to Know

I’ve been totally nerding out on the Tech and Marketing blogs again (I go through phases). These nerd out phases usually result in a few blogs geared toward the newness. But instead of introducing more newness, I thought I’d reflect on some of the ongoing.


You guys – there are A LOT of buzz words out there. And if you’re at a conference, on a webinar, reading an article, or just sitting in a meeting and you DON’T know what these words mean, you could totally be lost. So I’ve identified, defined, and linked to our articles about them for you here. Now go out there and be a well-educated marketing person.



Also known as Generation Y, Millennials were born in the early 80’s through the early 2000’s. Basically, they reached young adulthood in the 2000’s.


This one should be totally easy, because I talk about being a millennial ALL THE TIME, but there is some discretion as to when these lovely humans were born. Others might call us Gen Y, but I prefer the term Millennial. It sounds so much more hip.


Internet of Things.

The network of physical objects (things) that are embedded with electronics, software, sensors, and network connectivity, enabling these items to collect and exchange data.


While this idea is still relatively young in the world of every day marketing, I have no doubt that it will be EVERYWHERE as soon as someone figures out how to make it happen cheaply. You’ve got to be aware of the opportunities here. And honestly, you might want to buy one of those refrigerators that tell you when it’s time to buy milk.


“Be Authentic.”

Plainly, this means staying true to your roots, having a brand voice, and telling your story in ways that don’t seem forced. Realistically, it’s an art and should be given A LOT of attention.


We all know what the word authentic means, so it’s easy to glaze over when someone tells you to “be authentic” in your marketing strategy. But how do you actually do that? That’s where a content specialist or a marketing person comes in. They’ll help you figure out the tenets to your brand and story that will help you tell an authentic story.


Big Data.

This essentially means that there is so much data available that it’s difficult to sort it into relevant pockets of usable information.


There is SO MUCH DATA out there. SO MUCH. How are you using it? How can you use it? Should you use it? Do you need to use it? Those are the questions to answer.


What are some of your favorite marketing buzzwords? Tell us below and we’ll make sure our articles are linked!