Nonprofit organizations face three main challenges within the lifecycle of every donor relationship, individual or corporate. 1) The first challenge is getting that initial contribution. How can you convince this individual or company that your nonprofit is worthy of their support? - Donor Acquisition 2) Once that donor is in the fold, the nurturing […]
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We are still 19 months away from the 2016 presidential elections, but Republican and Democratic candidates are already jockeying for position in the hotly contested Primary season. With millions of dollars in funding, presidential campaign websites are great studies in online fundraising and marketing. Nonprofits and for profits alike can learn an enormous amount just […]
ReadOver the last several years, the world has watched riveting human encounters with lions and sharks, and seen amazing accidents and adventures on cliffs and in outer space with an up-close perspective never seen before…all thanks to the magic of GoPro. Can nonprofit cause marketing ever be THAT awesome? The answer is- YES GoPro’s cutting edge camera line is […]
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Like it or not, our fundraising efforts may be thwarted due to forces which lie beyond our control. Here, we’ve identified 7 of the greatest environmental threats to nonprofit fundraising sustainability in an effort to allow you to better prepare for them. Forewarned is forearmed! Millennial Loyalty It’s been widely reported that the Millennial generation is less loyal […]
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