Give Marketing a Chance

When budgets are slashed, marketing is usually the first “overhead” area to be cut from a nonprofit’s budget. In good times, nonprofit marketing budgets may be only 2-3% of the overall budget for an organization while for-profit marketing budgets are usually about 10% of the full budget. An American Marketing Association report reviewed such nonprofit […]

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How are Elephants, Marketing and FGM Connected?

Coincidence One random event that coincides with another, seemingly, random event to produce a separate thing altogether.  This series of coincidences starts in the United States with elephants and ends up helping eradicate FGM (Female Genital Mutilation), child marriage  and support female education in two villages in Africa. Elephants Sayydah Garrett has always loved elephants […]

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