Posts Tagged: email

Nonprofit Partner Blog

3 Tips to Improve Your Email Performance

Posted on May 13, 2014 by | No comments
Arrows missing archery target

Email, like direct mail, isn’t going away for nonprofits any time soon. However, all nonprofits need to recognize that supporters and donors are now ONE with their mobile phone and your calls-to-action and donation requests will be seen first most of the time on a mobile phone.

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Why Some Email Blasts Fail

Posted on December 11, 2013 by | 1 comment
The Best Nonprofits know their "target"

Some helpful pointers from Seth Godin regarding “email blasts” Has the term “email blast” ever made you think of a nice, warm, personal interaction with a person?  Probably not.  It sounds more like something that gets detonated and produces damage, than something that builds up goodwill and relationships. Interested in becoming better at email? Take […]

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Nonprofit Management: What’s Your New Email Strategy?

Posted on September 23, 2013 by | No comments
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Your email provides useful information, increases your supporters’ knowledge of your group. It provides updates on outcomes, appeals and staff changes. And it provides your supporters a way to reach back to you, to further engage and to pass along the email and the knowledge they’ve gained to friends who can become new supporters.

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SPAM Complaints? Fix it!

Posted on August 18, 2013 by | No comments
The Best Nonprofits know their "target"

I’m sure you have the most engaging and thoughtfully crafted email ready to go out to your supporters— but don’t send it quite yet. Every person who works with your group’s email list needs to be aware and mindful that your Sender, or SPAM, Score can keep your messages from going to your intended recipients. […]

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Don’t Hit Send! Review this Checklist

Posted on August 10, 2013 by | No comments
Two Professionals Looking at a Laptop

ou know that the key to successful communication is to know your audience. What are their needs, wants, interests? A fundamental exercise when creating an offer to potential donors is to take an objective look at the message from their perspective. Put yourself in the shoes of your donor and evaluate the piece with this checklist handy

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