Email, like direct mail, isn’t going away for nonprofits any time soon. However, all nonprofits need to recognize that supporters and donors are now ONE with their mobile phone and your calls-to-action and donation requests will be seen first most of the time on a mobile phone.
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Some helpful pointers from Seth Godin regarding “email blasts” Has the term “email blast” ever made you think of a nice, warm, personal interaction with a person? Probably not. It sounds more like something that gets detonated and produces damage, than something that builds up goodwill and relationships. Interested in becoming better at email? Take […]
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Just a heads up that this week’s newsletter was sent out on Monday. If you are a subscriber and haven’t seen your copy, check the other folders in your inbox. If you’re a Gmail client, it might have been delivered to your Promotions folder rather than your Inbox folder. Easy Fix If you don’t want […]
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If you are using social media channels to promote your cause, and I’m sure you are if you are on this site, then you know that each channel has its own personality, purpose and demographic. Check out this infographic from a post a while back to help you with that. You probably also know that there […]
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Your email provides useful information, increases your supporters’ knowledge of your group. It provides updates on outcomes, appeals and staff changes. And it provides your supporters a way to reach back to you, to further engage and to pass along the email and the knowledge they’ve gained to friends who can become new supporters.
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The last thing you need is to be marked as a SPAMMER! Thanks to NationBuilder for this video rundown of common mistakes. Check out this video before sending that email!
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I’m sure you have the most engaging and thoughtfully crafted email ready to go out to your supporters— but don’t send it quite yet. Every person who works with your group’s email list needs to be aware and mindful that your Sender, or SPAM, Score can keep your messages from going to your intended recipients. […]
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ou know that the key to successful communication is to know your audience. What are their needs, wants, interests? A fundamental exercise when creating an offer to potential donors is to take an objective look at the message from their perspective. Put yourself in the shoes of your donor and evaluate the piece with this checklist handy
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You need to reach out to expand your group of supporters and email can be an effective way to do that. Following these Seven Tips could help your emails be more effective.
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