The Essence of Sports Philanthropy

There’s been so much attention focused on the negative actions of a few athletes lately, that it seemed a good time to bring focus to those who do good, and illustrate how sports philanthropy can have impact. Additionally, it provides a great lesson to any type or size nonprofit who is interested in finding a […]


Nonprofit Social Media

The Biggest Mistake Nonprofits Make on Facebook

The average retention rate of first-time donors is only about 27%! That means that about three quarters of first time donors leave after having (a) found your group; (b)felt support for your cause; and (c) tapped their wallets and donated. In light of that, doesn’t a well thought out social media strategy seem like an ideal way to increase engagement and keep the donors you already have and allow them to help spread word about your organization?