Nonprofit Social Media

The Biggest Mistake Nonprofits Make on Facebook

The average retention rate of first-time donors is only about 27%! That means that about three quarters of first time donors leave after having (a) found your group; (b)felt support for your cause; and (c) tapped their wallets and donated. In light of that, doesn’t a well thought out social media strategy seem like an ideal way to increase engagement and keep the donors you already have and allow them to help spread word about your organization?


Nonprofit Partner Blog

How to handle a troll.

Even nonprofits find themselves the victims of trolls. With as much good as your organization does it’s hard to imagine that there are those who would want to trod on your reputation with negative posts on social media. Twitter, Facebook and other social networks are highly public forms of two-way communication, so there’s always that […]


3 Lessons from Super Bowl XLVIII

The Super Bowl has always been a holiday for me and this year was no different – until the game started. It got me thinking – a lot of companies are probably going to be disappointed with the turnout on their multi-million dollar investments in Super Bowl commercial spots. These are some strategies that can be considered for your organizations, too.


Data and resources to enhance your nonprofit’s strategy

NTEN, the Nonprofit Technology Network, is a membership organization for nonprofit technology professionals who hold in common the belief that “technology allows nonprofits to work with greater social impact.” To that end, the organization provides the nonprofit sector with very valuable research and resources. They recently released a benchmark study called, Collected Voices: Data-Informed Nonprofits […]


Want a Strategy to Get More Facebook Likes?

Having a social media strategy in place is one way to help your nonprofit reach more people and better engage your donors. The key word is “strategy”, however. To get the best results, experts advise employing a strategy that will get you to your stated objective.  Spoiler alert: you should have an objective before you […]


Pew: Internet via Cell Up

Is your organization’s site and online strategy taking this information into account? In other words, is your site designed to be responsive or at least optimized for mobile? Are your emails and forms set up to be read and completed via a mobile phone? If not, that should be priority number one.