Having the power of Facebook’s incredibly large audience can seem a benefit to a nonprofit looking for opportunities for greater reach. As Facebook rolls out a Donate Now button for nonprofits to use may seem like just the solution to additional funding many orgs could use. Or is it? What are your thoughts on Facebook’s Donate Button? We […]
Read
This post was originally published on RAZ Mobile’s blog- but we’ve been given permission to share it with you here: Predictably, Apple’s announcement of Apple Pay has kicked off a lot of speculation around its impact for nonprofits. With a reported 300 million credit cards on file globally, Apple Pay is seen to represent a […]
Read
Think about these 9 things before joining a fundraising app. There’s no denying the mobile transformation of every sector of the nonprofit space. Your supporters have mobile phones and if you ask them to give through their phone 62% of millennials say they will-and yet 47% say the reason they haven’t given is they haven’t […]
Read
Email, like direct mail, isn’t going away for nonprofits any time soon. However, all nonprofits need to recognize that supporters and donors are now ONE with their mobile phone and your calls-to-action and donation requests will be seen first most of the time on a mobile phone.
Read
There is a huge difference between “mobile-friendly” and “mobile-optimized” sites. An easy-to-complete donation form experience allows users to give again-and hopefully become loyal, repeat donors, while a frustrating experience could lead them to never try again. Ever. They’re the same right? Hardly. Do not adjust your smartphone. The images above are a side-by-side comparison […]
Read
Nonprofits often ask me why mobile engagement and fundraising are important to nonprofits. Beyond data points like smartphone penetration in the US approaching 70% and that 91% of the time a person’s phone is within arm’s length, there are three data points that you may have missed. And they’re extremely important. They should motivate your […]
Read
Google has dominated the world of internet search for years and with growing popularity of mobile internet, they have re-tooled their SEO algorithm for mobile search. With nonprofits competing for attention, donations and engagement from consumers, it’s important for your organization to consider fully the advantages of going mobile.
Read
