This post was originally published on DonorPerfect’s blog. It is republished here with permission. In general, we found that less images and lines of text is more. Emails with about 20 lines of text and three or fewer images receive the highest click-through rate. Now, we’re going to explore if there are any takeaways to help […]
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Mobile Giving and Your Holiday Giving Campaign
I know! It’s beautiful outside and the lake/mountain/ocean/pool/garden is calling your name for the long holiday weekend. But, the clever fundraiser knows NOW is the best time to get one’s Holiday Giving strategy together. Need more inspiration? Just think how you’ll be able to actually enjoy the holidays this year with a little work done now, while the office is […]
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OPINION: Facebook Rolls Out a Donate Now Button for Nonprofits
Having the power of Facebook’s incredibly large audience can seem a benefit to a nonprofit looking for opportunities for greater reach. As Facebook rolls out a Donate Now button for nonprofits to use may seem like just the solution to additional funding many orgs could use. Or is it? What are your thoughts on Facebook’s Donate Button? We […]
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4 Ways Young Nonprofit Professionals Can Make A Measurable Impact
The way your nonprofit conducts its business is important. With a limited budget and, too often, few resources, the hard work that you put in, even with smaller details, can make a big difference. But sometimes, it can feel a bit like you’re struggling to make a truly measurable impact - you want to do […]
Read10 Experts on Using Real-Time Marketing and Memes for Cause Awareness
Unless you’ve spent the past couple of weeks away on a deserted island (make that a deserted island without internet access!), you have likely seen the “Straight Outta __” meme pop up in your social media newsfeed. It began as a promotion of the N.W.A. biopic “Straight Outta Compton” and, such as it is with those lovely little […]
ReadCommunity is the One Resource Your Organization Needs
I have gone through my life believing that something is pulling me along – that the things that happen to me aren’t just random events, but are all stitched together, one thing leading to the other thing. This past weekend was a fine example of that. While waiting for a friend who was running late […]
ReadRunning Your Most Effective Virtual Meetings
Whether you’re pitching to a corporation across the country, or just having your weekly team meeting while some of your employees are working from home, virtual meetings can either make or break someone’s experience. I’m always impressed when virtual meetings are pulled off without a single hitch. Now let me be clear – I don’t […]
Read14 Ways to Know When It’s Time to Leave Your Job
Is your organization causing stress? Do you dread spending time at the office? Are you looking for a better opportunity or just a change? It may be time to leave your job. Some employees know when it is time to leave while others may not recognize it right away. In 14 Signs It’s Time To Leave […]
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What’s in a Name? Defining Donors, Members and Subscribers
This post was originally published on CDS Global’s blog By now we all know that you say tomato and I say to-mah-to, and we’ve agreed to disagree over potatoes and po-tah-toes, but if you work in a nonprofit with diverse revenue sources, you might struggle with defining your constituent groups. Are they members? Subscribers? Donors? […]
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2 Smart Ways to Step Up Your Email Strategy
Did you know that the average person receives 76 email messages per day? If you manage email communications for your organization that means seventy-five other causes/notifications/invitations/Groupon deals/sales pitches/you name it that are competing with you for the “open”. Standing out in this sea of messages is a big challenge for nonprofits. But don’t give up […]
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