You have probably heard a lot in the past couple of years about “Storytelling” and how it can be used to benefit your nonprofit. But have you considered how you can use video to tell your story? Moreover, have you or your board ever wondered “just what is involved? and how much does it cost?” […]
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As the new year approaches, many of you may be shifting focus to new initiatives or implementing new strategies. But as you move forward, take a moment to look back and consider the role of storytelling in your plans. Collected from various experts, here are 5 strategies for telling amazing stories. Paul VanDeCarr of Working […]
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YouTube’s Nonprofit Program offers your organization an easy way to utilize the high engagement level of the video platform for sharing your story.
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The effectiveness of Phil and his brand offer good rules for nonprofits, especially as the scale of Phil’s resources would be more in line with a not-for-profit than a true business enterprise. Here are 7 rules of thumb—uh, paw—from Phil’s good example:
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It’s 3 a.m. You’re still awake. And watching TV. What are you most likely watching? An advertisement for a hunger charity, of course. The dead of night is prime time for nonprofit marketing. But why? Because we have been taught that people should not make money from helping others. And that nonprofits should not […]
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It’s about the relationship with your donors, not about the money. Is that the way your donors see it when they hear from you?
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Prepare: To say that there’s been a lot of confusion over the Affordable Care Act over the past several weeks would be an understatement. Years of myths followed up with the launch of a bug-y website have made it worse, in some cases. Here are the key provisions under the Affordable Care Act (or ObamaCare). How […]
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You know the old adage…it’s not what you say, but it’s how you say it, that counts? Well, we’d like to see how creatively people are saying “Thank You” to donors these days. But we’d like to really “see” how you show it, i.e., in video. We’re looking for suggestions, nominations or shout outs of […]
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So your nonprofit has a marketing budget of zero? Don’t fret. Get creative and resourceful. Check out these really useful tips from Dosomething.org’s CMO Naomi Hirabashi in an interview with AdAge.
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I didn’t sleep in on Columbus Day-If I had, I would’ve missed the great insights on social media. How it should be done and the mistakes we’re all making.
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Markets for Good Top Nonprofits