Email, like direct mail, isn’t going away for nonprofits any time soon. However, all nonprofits need to recognize that supporters and donors are now ONE with their mobile phone and your calls-to-action and donation requests will be seen first most of the time on a mobile phone.
Read
Learn how 2014 NTEN award winner, Jason Shim used Bitcoin in an attempt to future-proof his organization.
Read
Precious Snowflake Syndrome occurs when a person, group of people, funder or foundation believes they can or have created a totally unique solution to a problem. A precious, unique snowflake of an idea- or is it?
Read
Forbes.com says 2013 was the year for cause marketing. Businesses continued to support non-profit causes to an even further extent. “In addition to typical pairings of corporations and nonprofits,” Forbes reported, “we saw meaningful alliances take many shapes — even between companies that otherwise view one another as major competitors.”
Read
Is your nonprofit tapping into this valuable resource? Small organizations are often particularly challenged to take the step into corporate fundraising. Overall, corporate fundraising success lies in relationship building as board members, volunteers, donors, and employees of your target businesses can play important roles.
Read
It may be too late to offer advice on year-end fundraising for 2013—but we’re just in time for getting a leg up on 2014! Buck the tendency to slow down after New Year’s and employ a BOY strategy for a more productive 2014. Expert advice from guest blogger, Chas Offutt of Blackbaud.
Read
A “Society Donor” is one who makes a large contribution-generally, at least $1,000 -and helps “move the needle” a bit faster for your group. So, how do you cultivate a relationship with the “Society Donor?” George Durney and Page Bullington of Marquette University, have an incredible amount of experience with this segment and suggested the […]
Read
ou know that the key to successful communication is to know your audience. What are their needs, wants, interests? A fundamental exercise when creating an offer to potential donors is to take an objective look at the message from their perspective. Put yourself in the shoes of your donor and evaluate the piece with this checklist handy
Read
