In this podcast series, John Haydon, author of Facebook Marketing for Dummies and leading social media strategist, shares tips on how best to leverage the incredibly powerful tool of social to benefit your organization.
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The average retention rate of first-time donors is only about 27%! That means that about three quarters of first time donors leave after having (a) found your group; (b)felt support for your cause; and (c) tapped their wallets and donated. In light of that, doesn’t a well thought out social media strategy seem like an ideal way to increase engagement and keep the donors you already have and allow them to help spread word about your organization?
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