Almost every nonprofit has instituted some type of DIY fundraising vehicle. Many who’ve tried generic crowdfunding options haven’t done well. But those using peer-to-peer fundraising are discovering that some of their supporters excel at DIY. Among the nonprofits using DonorDrive for their DIY programs, we’re seeing a group of supporters who raise more in a […]
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Over at DonorDrive, we’ve done a deep dive into our fundraising data and have come up with some stunning numbers about the swift adoption of giving by smartphone in peer-to-peer fundraising. Before we present the stats, let’s put mobile fundraising growth into perspective: Online sales grew 28% between 2012 and 2015 according to Forrester. Mobile […]
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In case you haven’t noticed, there’s a rapid shift in America to giving online. A recent M+R Benchmarks 2015 Study saw an average 13% increase in online revenue for nonprofits. The sample included many of America’s largest nonprofits such as Greenpeace, American Red Cross, UNICEF, The Nature Conservancy, American Lung Association, American Heart Association and […]
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DonorDrive’s State of Peer-To-Peer Fundraising Report 2015 examines many issues that face nonprofits in fundraising today and present some fascinating stats that may change the way you think about fundraising: Social fundraising is up 32%. When compared to 2012, social media is responsible for a third more donations today. 2/3 of mobile donations that come […]
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When it comes to activating your participants to raise more for your organization, email is still the best motivator. A focused, well-planned email campaign is not just a powerful tool for communicating event data, it’s also the most successful way of inspiring your fundraisers. While creating an email campaign is a large time investment, you can […]
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Face it: Fundraisers have become finicky. They don’t want to do your event anymore. They don’t want to fundraise at the time of year you’re running your capital campaign. Of course, they still want to help your cause, but now they want to do it on their own terms. The answer to this problem is […]
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Working with hundreds of Millennials on a daily basis, VP of Children’s Miracle Network Hospitals offers us some great practical advice about working with this group that’s become such an important part of the fundraising spectrum.
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Even nonprofits find themselves the victims of trolls. With as much good as your organization does it’s hard to imagine that there are those who would want to trod on your reputation with negative posts on social media. Twitter, Facebook and other social networks are highly public forms of two-way communication, so there’s always that […]
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Every year your participants get closer to the day when they tell you that they can’t physically do your run or walk any longer. Many organizations just let that fundraiser go away and take all the donations they’ve raised with them. When you look at the numbers, seniors are the fastest growing group of donors and at their peak will be almost a quarter of the population. If you let your aging supporters go, another organization will be happy to…
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“Storytelling” has quickly become a worn-out buzzword. Even your board members are parroting it. And while everybody’s telling you, “we must do more storytelling” nobody seems to have a clue how to do it.
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