Unless you’ve spent the past couple of weeks away on a deserted island (make that a deserted island without internet access!), you have likely seen the “Straight Outta __” meme pop up in your social media newsfeed. It began as a promotion of the N.W.A. biopic “Straight Outta Compton” and, such as it is with those lovely little […]
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Last week when I got on Facebook, I saw an ad at the side of my timeline for a wedding website. After I cried a little at the fact that I am so far away from planning a wedding, I thought to myself, “Wow – that company really hasn’t narrowed down their audience very […]
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This post was originally published on CDS Global’s blog By now we all know that you say tomato and I say to-mah-to, and we’ve agreed to disagree over potatoes and po-tah-toes, but if you work in a nonprofit with diverse revenue sources, you might struggle with defining your constituent groups. Are they members? Subscribers? Donors? […]
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Did you know that the average person receives 76 email messages per day? If you manage email communications for your organization that means seventy-five other causes/notifications/invitations/Groupon deals/sales pitches/you name it that are competing with you for the “open”. Standing out in this sea of messages is a big challenge for nonprofits. But don’t give up […]
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Is your organization getting enough “likes”, shares, and comments? Would you like to see better results from your social media efforts? Take time to explore new ways to boost your social media presence and maximize engagement with your supporters. First and foremost, be sure to have a social media strategy. If you don’t have one, […]
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We are still 19 months away from the 2016 presidential elections, but Republican and Democratic candidates are already jockeying for position in the hotly contested Primary season. With millions of dollars in funding, presidential campaign websites are great studies in online fundraising and marketing. Nonprofits and for profits alike can learn an enormous amount just […]
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When planning an event, there are always struggles with who and what to combine for a perfect “winning” event. There is a precarious balance to finding presenters and entertainment who are both relevant and cohesive, while providing content that is varied enough to intrigue an audience. And on top of all that, you’ve got to […]
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Chances are, if you made a purchase at eBay, WalMart or McDonald’s in 2014, you were asked if you’d consider donating $1, or $5 or the change that would round up your sale amount to the next dollar. And many, many obliged. Those three topped the list of elite cause marketing programs at retail and restaurants which generated more than […]
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I’ve talked before about how much it pains me to find out charities are doing not-so-good work. Those organizations that take in money but only donate a small percentage to their actual cause make us as donors really think (or at least they should). If you missed the recent news about the four “cancer […]
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Need help with your nonprofit’s fundraising strategy and implementation? If you are reading this you already know you need to stay on top of the latest fundraising ideas, trends, and research in order to keep your organization moving forward. After all, the term “nonprofit” refers to a tax status, not a viable business model. Every organization requires […]
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