I had a totally different topic planned for this week, but the news of Fast and the Furious actor Paul Walker’s death on Saturday totally rocked me. I’m guilty as any 20-something female who watched Paul in tons of rom-coms throughout my childhood and I loved him in the Fast and the Furious movies. […]
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Celebrities bring visibility, influence, credibility, and attract more media attention to public relations/marketing/advertising campaigns and special events than most other strategies. Guest Blogger, Rita Tateel,of The Celebrity Source, has been working with celebrities and causes for 25 years and shares her expertise here. Contacting, negotiating and working with celebrities, however, can require critical research and specialized rules of protocol, not to mention the myriad of details that can make or break a project. Here are some tips to make the job easier.
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Celebrity and nonprofit expert Rita Tateel shares insight on ways celebrity can help amplify your cause’s voice and how best to go about finding the right one. When it’s done right, it’s a win-win for everyone involved.
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Cause Placement received a grant to subsidize registration for the 2013 Entertaining Good, October 10, New York City. Now registration for the full day event is only $275 until September 27.
“Cause placement creates a harmony between entertainment and non-profits that people can resonate with . By embedding cause-related content into entertainment platforms, we can help reach audiences to foster conversations and fuel greater charitable engagement, ” said Jay Harren,
It’s like product placement for social causes- but, instead of Coca Cola being
included in a shot on TV show, you could see a character getting involved
in a biking event to support diabetes research. They help causes to find a
new way to stand out and, simultaneously, increase the purpose of the
entertainment industry.
Have you seen the acceptance speech from Ashton “My real name is Chris” Kutcher at the Teen Choice Awards? He addressed a huge audience of teens, tweens and well, the rest of us (i.e., those of us watching this a week later!) , and took that opportunity to convey the importance of working hard, recognizing […]
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