There’s been so much attention focused on the negative actions of a few athletes lately, that it seemed a good time to bring focus to those who do good, and illustrate how sports philanthropy can have impact. Additionally, it provides a great lesson to any type or size nonprofit who is interested in finding a […]
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Want to make your cause marketing a hit with the Millennial demographic? First, learn more about what appeals to their sensibilities. Our Millennial Blogger explains.
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Third Sector Today was created with you in mind. Did you ever wish you could just stand up and yell over the top of the cubicle to ask another development professional or program manager how they elevated donors to the “society level”? Or how they went about producing an Annual Report? Or how they approached […]
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The three things you should be thankful for This week, those of us in the U.S.A. will celebrate Thanksgiving – a holiday meant to bring families together to celebrate peace and harmony…and of course, full bellies. It’s also meant to help us reflect on all the things in our lives we should be thankful […]
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It’s about the relationship with your donors, not about the money. Is that the way your donors see it when they hear from you?
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Increasingly, for-profit companies are seeing a multitude of benefits for partnering with nonprofits. Such partnerships could help your organization in a variety of ways, too. But you need to know how to approach the situation. Guest blogger, Bruce W. Burtch, provides 4 indispensable steps to get you started.
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Celebrities bring visibility, influence, credibility, and attract more media attention to public relations/marketing/advertising campaigns and special events than most other strategies. Guest Blogger, Rita Tateel,of The Celebrity Source, has been working with celebrities and causes for 25 years and shares her expertise here. Contacting, negotiating and working with celebrities, however, can require critical research and specialized rules of protocol, not to mention the myriad of details that can make or break a project. Here are some tips to make the job easier.
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Celebrity and nonprofit expert Rita Tateel shares insight on ways celebrity can help amplify your cause’s voice and how best to go about finding the right one. When it’s done right, it’s a win-win for everyone involved.
ReadIt’s like product placement for social causes- but, instead of Coca Cola being
included in a shot on TV show, you could see a character getting involved
in a biking event to support diabetes research. They help causes to find a
new way to stand out and, simultaneously, increase the purpose of the
entertainment industry.
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