If you’ve been through a check out lane in the US in the past couple of years, you have probably been asked if you’d like to donate to some cause or other. And you may have noticed, that the frequency and the locations of these have increased. All for very good reason: Check Out Campaigns have been […]
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The theme of this year’s Conference on Philanthropy, the New Jersey Chapter of AFP’s annual conference was “What’s Your Story? Tell a compelling story. Engage your donors. Raise More Money” Clearly, fundraisers have stories to tell, but might need help in finding those stories and finding the right way to frame them. The event […]
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Controversial, I know. Let’s start with the basics: #GivingTuesday is the Tuesday after Thanksgiving, Black Friday and Cyber Monday. It is a great way to include nonprofit giving in the post Thanksgiving consumerist rush. This year, it falls on December 1. #GivingTuesday is an important part of any nonprofit’s end of year fundraising strategy… […]
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Almost every nonprofit has instituted some type of DIY fundraising vehicle. Many who’ve tried generic crowdfunding options haven’t done well. But those using peer-to-peer fundraising are discovering that some of their supporters excel at DIY. Among the nonprofits using DonorDrive for their DIY programs, we’re seeing a group of supporters who raise more in a […]
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Summer is waning, but, admit it, the anticipation of autumn inspires. The new season signals new plans, tactics, and a calendar full of opportunities. And soon it will be shopping on “Black Friday” and/or avoiding stores by shopping online on Cyber Monday. We ask, then, why not engage on #GivingTuesday? If #GivingTuesday is not on […]
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Indiegogo recently kicked off a series of events, including informal discussions with local crowdfunded organizations and several informational workshops to launch Pittsburgh as one of its focus cities for 2015. I attended a workshop with Fygment Productions on how to practically devise plans for one’s own crowdfunding campaign. Active campaigners attended the event at a […]
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I know! It’s beautiful outside and the lake/mountain/ocean/pool/garden is calling your name for the long holiday weekend. But, the clever fundraiser knows NOW is the best time to get one’s Holiday Giving strategy together. Need more inspiration? Just think how you’ll be able to actually enjoy the holidays this year with a little work done now, while the office is […]
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Having the power of Facebook’s incredibly large audience can seem a benefit to a nonprofit looking for opportunities for greater reach. As Facebook rolls out a Donate Now button for nonprofits to use may seem like just the solution to additional funding many orgs could use. Or is it? What are your thoughts on Facebook’s Donate Button? We […]
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The FEP (Fundraising Effectiveness Project) has been since 2006 to collect aggregate data on donor giving. They have discovered that for every 100 donors gained, nonprofits are losing 102. This is a bad statistic, since these donors have already shown support for these nonprofits. As this graphic reveals, in 2013 nonprofits in the study reported […]
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Over at DonorDrive, we’ve done a deep dive into our fundraising data and have come up with some stunning numbers about the swift adoption of giving by smartphone in peer-to-peer fundraising. Before we present the stats, let’s put mobile fundraising growth into perspective: Online sales grew 28% between 2012 and 2015 according to Forrester. Mobile […]
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