Email, like direct mail, isn’t going away for nonprofits any time soon. However, all nonprofits need to recognize that supporters and donors are now ONE with their mobile phone and your calls-to-action and donation requests will be seen first most of the time on a mobile phone.
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Nonprofits often ask me why mobile engagement and fundraising are important to nonprofits. Beyond data points like smartphone penetration in the US approaching 70% and that 91% of the time a person’s phone is within arm’s length, there are three data points that you may have missed. And they’re extremely important. They should motivate your […]
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After the highly publicized cyber-security failings of Target, Neiman Marcus and Michael’s, we are all a bit wary of how secure our data really is. In this case, at least, we have a warning.
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As Third Sector Today’s self-proclaimed Millennial blogger, I automatically find myself immersed in the world of technology. It’s something that I naturally gravitate to and I find myself constantly craving it. Last year, I joined the iPad family. Up until that point, I didn’t quite understand the value of a tablet. I found them […]
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Google has dominated the world of internet search for years and with growing popularity of mobile internet, they have re-tooled their SEO algorithm for mobile search. With nonprofits competing for attention, donations and engagement from consumers, it’s important for your organization to consider fully the advantages of going mobile.
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Marc Pitman, The Fundraising Coach and Author, invited Lori L. Jacobwith, Master Storyteller, Author and Trainer to Guest Post on his blog about Tips for Sharing Stories. Really useful to all of you who are actively working on “telling your ” story: [Guest Post] 7 tips for sharing stories about your nonprofit work | FundraisingCoach.com. Can Planned […]
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Is your organization’s site and online strategy taking this information into account? In other words, is your site designed to be responsive or at least optimized for mobile? Are your emails and forms set up to be read and completed via a mobile phone? If not, that should be priority number one.
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Your email provides useful information, increases your supporters’ knowledge of your group. It provides updates on outcomes, appeals and staff changes. And it provides your supporters a way to reach back to you, to further engage and to pass along the email and the knowledge they’ve gained to friends who can become new supporters.
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